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During the event, eight districts within Kitakata City gather their soba for the "Soba Festa," sake from local breweries throughout the prefecture are gathered for the "Sake Festa," and ramen shops selected from areas around the country gather for the "Ramen Festa." "Kanjiki Walk" for trekking the Sannokura Highlands in winter will also be held.
There are various cherry blossom viewing spots throughout Kitakata City, such as the Shidare-zakura along the Nicchusen Memorial Bicycle and Pedestrian Road. During the cherry blossom festival, limited-time only menu items and souvenirs are available.
Events, such as the Hanabatake Walk Rally, are held at the Sannokura Highland rapeseed field, and the field is illuminated at night. There is a local goods vending corner, and you can eat apple pie made with honey from the Sannokura Highland flower field at Yamagoya Kurara.
This area recreates the townscape of the Showa era and the festivals that were held back then, which were filled with a dynamic energy. During the event, cars from the Showa era line the street at the Retro Motor Show. Other numerous programs are also held.
The "Aizubandaisan Shosuke Odori" dance is performed throughout town to the folk song "Aizubandaisan." To pray for a plentiful autumn harvest, the powerful rhythm of the drums reverberate in the "Aizu Kitakata-kuradaiko-enso" performance, and the "Kodomo-matsuri-bayashi," children's festive music performance, is also held. The rows of lanterns elegantly light up the festival. The festival reaches its peak with the final performance of competing drums in the "Taikodai-kyoen"
Sannokura Ski Resort, which overlooks the entire Aizu valley, boasts one of Japan's largest sunflower fields where 2.5 million sunflowers bloom across approximately 8 hectares of ski slope. The sight of the carpet of flowers and the naturally woven landscape will force you to gasp at its awe-inspiring beauty. On Miharashi-no-oka (hill with a view) there is a "bell of happiness."
Symbol of autumn in Aizu. Approximately 30 hot air balloons from around the country gather here. The site of all of them rising together is definitely worth seeing. On the first day of the event, the collaborative fireworks show, "Night Glow" is held. On both days, a limited number of people on a first-come-first-served basis can experience riding in a hot air balloon (for a fee).